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Oliver Buchannon
Mauricio Ruiz

I'm Mauricio Ruiz, an artist manager working with talents like Jessie Reyez and Skratch Bastid, while producing content for global icons like The Weeknd, Nike, and the NBA, with over 8 billion streams across music and video. I am also he founder of 'The Manager's Playbook' podcast/newsletter that gives an insider look into the music industry with strategy, tactic and stories.

The Most Independent Move LaRussell Made

Mar 17, 2026

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11 min read

The Most Independent Move LaRussell Made

Why partnering with Roc Nation didn’t change his status. It proved it.

Mauricio Ruiz
Mauricio Ruiz
DIY isn’t “do everything.” It’s “do the right things.”

Mar 10, 2026

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10 min read

DIY isn’t “do everything.” It’s “do the right things.”

JMSN: build systems, not noise and grow anyway.

Mauricio Ruiz
Mauricio Ruiz
Operate Like a Manager (Even If You’re the Artist)

Mar 3, 2026

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10 min read

Operate Like a Manager (Even If You’re the Artist)

Why your circle and execution decide the outcome.

Mauricio Ruiz
Mauricio Ruiz
The Money You’re Missing Isn’t Streaming

Feb 24, 2026

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10 min read

The Money You’re Missing Isn’t Streaming

It’s publishing. And you have to raise your hand.

Mauricio Ruiz
Mauricio Ruiz
Artist Development Isn’t Dead. It’s Misunderstood.

Feb 18, 2026

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11 min read

Artist Development Isn’t Dead. It’s Misunderstood.

The unglamorous work that turns artists into businesses.

Mauricio Ruiz
Mauricio Ruiz
You Get to Choose What Your Music Career Looks Like

Feb 10, 2026

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8 min read

You Get to Choose What Your Music Career Looks Like

Lessons from a Working Artist

Mauricio Ruiz
Mauricio Ruiz
The Business Every Artist Must Learn

Feb 3, 2026

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7 min read

The Business Every Artist Must Learn

The reason artists lose control (and how Sickick got it back)

Mauricio Ruiz
Mauricio Ruiz
Your Hobbies Can Break Your Music

Jan 27, 2026

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9 min read

Your Hobbies Can Break Your Music

(And Other Indie PR Lessons from Didier Morais)

Mauricio Ruiz
Mauricio Ruiz
Street-Level Innovation Beats Corporate Playbooks

Jan 20, 2026

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10 min read

Street-Level Innovation Beats Corporate Playbooks

What Steve Rifkind taught me about building culture (and careers) the hard way

Mauricio Ruiz
Mauricio Ruiz
Welcome to the New Music Economy

Jan 13, 2026

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11 min read

Welcome to the New Music Economy

A 2026 preview with Mike Biggane, creator of New Music Friday

Mauricio Ruiz
Mauricio Ruiz
The Old Music Business Is Dead

Dec 16, 2025

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16 min read

The Old Music Business Is Dead

Nima Nasseri Has the Autopsy Report

Mauricio Ruiz
Mauricio Ruiz
Why Successful Artists Don’t Skip Steps

Dec 9, 2025

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12 min read

Why Successful Artists Don’t Skip Steps

The Azad Naficy Blueprint

Mauricio Ruiz
Mauricio Ruiz
The Invisible Giants: Theron Thomas Teaches Us About Songwriter Power

Dec 2, 2025

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8 min read

The Invisible Giants: Theron Thomas Teaches Us About Songwriter Power

Mauricio Ruiz
Mauricio Ruiz
The Weight of a Crown: Machel Montano

Nov 25, 2025

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12 min read

The Weight of a Crown: Machel Montano

The Art of Carrying a Culture

Mauricio Ruiz
Mauricio Ruiz
Snow Tha Product: The Artist the System Couldn’t Contain

Nov 18, 2025

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11 min read

Snow Tha Product: The Artist the System Couldn’t Contain

From industry outlier to cultural blueprint.

Mauricio Ruiz
Mauricio Ruiz
Stop Chasing Virality.

Nov 11, 2025

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8 min read

Stop Chasing Virality.

I spoke with the best digital marketer in the music business

Mauricio Ruiz
Mauricio Ruiz
1M streams a day no label, no manager

Nov 4, 2025

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10 min read

1M streams a day no label, no manager

How Nic D built a billion-stream music career with zero industry help.

Mauricio Ruiz
Mauricio Ruiz
Can AI Truly Be Ethical?

Oct 1, 2025

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9 min read

Can AI Truly Be Ethical?

Ethical AI in Music: Why the Future Depends on It

Mauricio Ruiz
Mauricio Ruiz
The Canadian Comeback Kid

Sep 24, 2025

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9 min read

The Canadian Comeback Kid

Mauricio Ruiz
Mauricio Ruiz
Do Independent Artists ACTUALLY Exist?

Sep 16, 2025

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10 min read

Do Independent Artists ACTUALLY Exist?

Mauricio Ruiz
Mauricio Ruiz
The Day You Sign Is the Day the Work Begins

Sep 9, 2025

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9 min read

The Day You Sign Is the Day the Work Begins

A record deal isn’t a victory lap. It’s mile zero.

Mauricio Ruiz
Mauricio Ruiz
The Right Team Changes Everything

Sep 3, 2025

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9 min read

The Right Team Changes Everything

Mauricio Ruiz
Mauricio Ruiz
Your Artist Bio Doesn't Suck. Your First Sentence Does.

Aug 26, 2025

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9 min read

Your Artist Bio Doesn't Suck. Your First Sentence Does.

Mauricio Ruiz
Mauricio Ruiz
What Does a Music Business Manager ACTUALLY Do?!

Aug 20, 2025

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10 min read

What Does a Music Business Manager ACTUALLY Do?!

Mauricio Ruiz
Mauricio Ruiz
The Music Publishing Nightmare

Aug 13, 2025

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11 min read

The Music Publishing Nightmare

Mauricio Ruiz
Mauricio Ruiz
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Ruiz - The Manager's Playbook

Ruiz - The Manager's Playbook

Weekly insights for emerging music managers & artist on how to navigate the music industry.


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