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Artist Development Isn’t Dead. It’s Misunderstood.
Feb 18, 2026

Artist Development Isn’t Dead. It’s Misunderstood.

The unglamorous work that turns artists into businesses.

Mauricio Ruiz
Mauricio Ruiz
You Get to Choose What Your Music Career Looks Like
Feb 10, 2026

You Get to Choose What Your Music Career Looks Like

Lessons from a Working Artist

Mauricio Ruiz
Mauricio Ruiz
The Business Every Artist Must Learn
Feb 03, 2026

The Business Every Artist Must Learn

The reason artists lose control (and how Sickick got it back)

Mauricio Ruiz
Mauricio Ruiz
Your Hobbies Can Break Your Music
Jan 27, 2026

Your Hobbies Can Break Your Music

(And Other Indie PR Lessons from Didier Morais)

Mauricio Ruiz
Mauricio Ruiz
Street-Level Innovation Beats Corporate Playbooks
Jan 20, 2026

Street-Level Innovation Beats Corporate Playbooks

What Steve Rifkind taught me about building culture (and careers) the hard way

Mauricio Ruiz
Mauricio Ruiz
Welcome to the New Music Economy
Jan 13, 2026

Welcome to the New Music Economy

A 2026 preview with Mike Biggane, creator of New Music Friday

Mauricio Ruiz
Mauricio Ruiz
The Old Music Business Is Dead
Dec 16, 2025

The Old Music Business Is Dead

Nima Nasseri Has the Autopsy Report

Mauricio Ruiz
Mauricio Ruiz
Why Successful Artists Don’t Skip Steps
Dec 09, 2025

Why Successful Artists Don’t Skip Steps

The Azad Naficy Blueprint

Mauricio Ruiz
Mauricio Ruiz
The Invisible Giants: Theron Thomas Teaches Us About Songwriter Power
Dec 02, 2025

The Invisible Giants: Theron Thomas Teaches Us About Songwriter Power

Mauricio Ruiz
Mauricio Ruiz
The Weight of a Crown: Machel Montano
Nov 25, 2025

The Weight of a Crown: Machel Montano

The Art of Carrying a Culture

Mauricio Ruiz
Mauricio Ruiz
Snow Tha Product: The Artist the System Couldn’t Contain
Nov 18, 2025

Snow Tha Product: The Artist the System Couldn’t Contain

From industry outlier to cultural blueprint.

Mauricio Ruiz
Mauricio Ruiz
Stop Chasing Virality.
Nov 11, 2025

Stop Chasing Virality.

I spoke with the best digital marketer in the music business

Mauricio Ruiz
Mauricio Ruiz
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Weekly insights for emerging music managers & artist on how to navigate the music industry.

Ruiz - The Manager's Playbook

Weekly insights for emerging music managers & artist on how to navigate the music industry.

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