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Artist Development Isn’t Dead. It’s Misunderstood.

Feb 18, 2026

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11 min read

Artist Development Isn’t Dead. It’s Misunderstood.

The unglamorous work that turns artists into businesses.

Mauricio Ruiz
Mauricio Ruiz
You Get to Choose What Your Music Career Looks Like

Feb 10, 2026

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8 min read

You Get to Choose What Your Music Career Looks Like

Lessons from a Working Artist

Mauricio Ruiz
Mauricio Ruiz
The Business Every Artist Must Learn

Feb 3, 2026

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7 min read

The Business Every Artist Must Learn

The reason artists lose control (and how Sickick got it back)

Mauricio Ruiz
Mauricio Ruiz
Your Hobbies Can Break Your Music

Jan 27, 2026

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9 min read

Your Hobbies Can Break Your Music

(And Other Indie PR Lessons from Didier Morais)

Mauricio Ruiz
Mauricio Ruiz
Street-Level Innovation Beats Corporate Playbooks

Jan 20, 2026

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10 min read

Street-Level Innovation Beats Corporate Playbooks

What Steve Rifkind taught me about building culture (and careers) the hard way

Mauricio Ruiz
Mauricio Ruiz
Welcome to the New Music Economy

Jan 13, 2026

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11 min read

Welcome to the New Music Economy

A 2026 preview with Mike Biggane, creator of New Music Friday

Mauricio Ruiz
Mauricio Ruiz
The Old Music Business Is Dead

Dec 16, 2025

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16 min read

The Old Music Business Is Dead

Nima Nasseri Has the Autopsy Report

Mauricio Ruiz
Mauricio Ruiz
Why Successful Artists Don’t Skip Steps

Dec 9, 2025

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12 min read

Why Successful Artists Don’t Skip Steps

The Azad Naficy Blueprint

Mauricio Ruiz
Mauricio Ruiz
The Invisible Giants: Theron Thomas Teaches Us About Songwriter Power

Dec 2, 2025

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8 min read

The Invisible Giants: Theron Thomas Teaches Us About Songwriter Power

Mauricio Ruiz
Mauricio Ruiz
The Weight of a Crown: Machel Montano

Nov 25, 2025

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12 min read

The Weight of a Crown: Machel Montano

The Art of Carrying a Culture

Mauricio Ruiz
Mauricio Ruiz
Snow Tha Product: The Artist the System Couldn’t Contain

Nov 18, 2025

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11 min read

Snow Tha Product: The Artist the System Couldn’t Contain

From industry outlier to cultural blueprint.

Mauricio Ruiz
Mauricio Ruiz
Stop Chasing Virality.

Nov 11, 2025

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8 min read

Stop Chasing Virality.

I spoke with the best digital marketer in the music business

Mauricio Ruiz
Mauricio Ruiz
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Ruiz - The Manager's Playbook

Ruiz - The Manager's Playbook

Weekly insights for emerging music managers & artist on how to navigate the music industry.


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